The Chinook brand was born in America as a small and little collection of single trousers called Chino’s, inspired by the American tradition. In the 90s, it attained in Europe thanks to Incom company.
Following the current trend, which reevaluates the 40s and 60s appeal, besides being an important revival on the market of chino trousers in the male and female closet, the Incom Company makes ready the relaunch of Chinook brand and it presents the new collection at 87th Pitti Immagine Uomo, in January 2015.
Chinook collection, completely designed in Italy, takes on an international breath characterized by experimentation and by research in terms of wearability, cloth, treatments and scourings, in order to clinging at its American origins.
Chino’s, reconsidered in modern terms, is a must of this brand and it is a comfort, feature and simple elegance symbol, as the most famous assayer of this model prove. Among them we can find Ernest Hemingway and the President Kennedy.